app stores
18 Nov 2020


For developers earning less than $1M per year

The App Store announced that a new Program, aimed to support app developers, would be launched on January 1, 2021.

Key takeaways from the article:

  • If all apps on your Developer account earn less than $1M in 2020, you can send a request to participate in the Program;
  • If you surpass the $1M threshold, the standard 30% fee will apply to all revenue you receive after that threshold;
  • If your Developer account was excluded from the Program due to surpassing the $1M threshold and next year your revenue falls under it, you can reapply for the Program the year after.

This cut could be a great opportunity for small business owners and startups to reduce their costs and increase their profits.

You can read more about the program conditions in this article from Apple.

UPD: As many digital experts had expected, Google decided to join the initiative. It also affects only developers who earn less than $1M per year.

Blog author photo
Diana Sadykova

Head of Marketing at Quality Wolves

I love Belgian beer, future pop, and writing about IT products.

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