app stores
06 MAR 2023

How to publish your app on the Google Play store

Step-by-step guide on preparing an Android app for publication

In today's digital era, creating an app has become an integral part of business strategy, whether you're developing an app for e-commerce, entertainment, or educational purposes. However, just creating an app is not enough. You need to ensure that it reaches your target audience. That's where publishing the app on the Google Play Store comes in. In this article, we'll discuss the benefits of app distribution and guide you through the process of publishing your app on the Google Play Store.

This article draws upon the Google Play Store Guidelines and our own experience to provide you with practical advice on how to market and distribute your product.

Benefits of App Distribution

Increased Visibility

Publishing your app on the Google Play Store increases its visibility and reach, making it easier for users to discover your app. The Google Play Store has over 2 billion monthly active users, making it the largest app store globally. By publishing your app on the Google Play Store, you can leverage this user base to increase visibility and attract more users to your app.

App Store Optimisation

The Google Play Store provides developers with several tools to optimize their apps for better visibility and discoverability. Research your target audience, competitor apps, and industry trends. Use relevant keywords in your app's title, description, and other metadata to increase its visibility and ranking on the Google Play Store. This increases the chances of your app being discovered by users searching for apps similar to yours.

Increased Revenue

Publishing your app on the Google Play Store gives you access to a massive user base, making it easier to monetize your app. You can earn revenue through in-app purchases, subscriptions, or advertisements. Google Play Store also offers various payment options, making it easier for users to make purchases.

Publishing Your App on Google Play Store

1. Create a Developer Account

Creating a Google Play Developer account is the first step towards publishing your app on the Google Play Store. This process is relatively straightforward and requires you to visit the Google Play Console website and sign in using your Google account. If you don't already have a developer account, you will need to follow the steps to create one. This process involves providing some basic information about yourself or your company, agreeing to the terms and conditions, and paying a one-time registration fee of $25 USD.

Having a developer account allows you to publish apps on the Google Play Store, access developer tools, and track your app's performance and revenue. Once you've created your account and paid the registration fee, you can start preparing your app for release. It's important to note that you can create multiple apps using the same developer account, so you don't need to pay the registration fee for each app separately.

2. Prepare Your App

Once you've created your Google Play Developer account, the next step is to prepare your app for release. This is a critical stage that requires you to ensure that your app is stable, functional, and meets the standards of the Google Play Store.

To start, it's essential to test your app thoroughly. This involves checking for any bugs or glitches and ensuring that all the features work as intended. You can also use different devices or emulators to test your app's compatibility and functionality. Testing your app thoroughly will help you identify any issues and prevent negative reviews and ratings from users.

Additionally, it's important to add any necessary features and remove any unnecessary ones. This step requires you to consider the user experience and ensure that your app meets their needs and expectations. Features that are not essential or useful may increase the app's size and complexity, which can affect its performance and user experience.

Another important aspect of preparing your app for release is ensuring that it complies with the Google Play Store policies and guidelines. This includes rules regarding app content, behaviour, and security. For example, your app must not contain any prohibited content, such as hate speech, violence, or illegal activities. You must also ensure that your app's privacy policy is transparent and accessible to users.

Finally, it's important to create an app icon and screenshots that accurately represent your app. This step is crucial as it helps users to understand what your app does and how it works. An eye-catching and informative app icon and screenshots can help increase your app's visibility and downloads. Ensure that your app's visuals are high-quality and adhere to the Google Play Store's design guidelines.

3. Upload Your App

After you have tested and prepared your app for release, the next step is to upload it to the Google Play Console. To do this, navigate to the Google Play Console website and click on the "Create Application" button. This will bring up a page where you can enter the necessary details for your app.

The first step is to provide basic information such as the app name, description, and the language(s) it supports. The app name should be catchy and unique, while the description should accurately describe your app's features and functionality in an engaging way. You can also add promotional graphics and videos to your app's listing to attract users.

Next, you will need to upload your app's APK (Android Package Kit) file. This is the file format used to distribute and install apps on Android devices. It's essential to ensure that the APK file is up-to-date and contains all the necessary features and resources required for your app to function correctly.

If your app requires additional files or resources, such as images or audio files, you can upload them at this stage. This is also the time to specify your app's category and content rating, which helps users to find your app and ensure that it's appropriate for their age and location.

Finally, you will need to choose your app's distribution options. You can choose to release your app to all users or limit it to specific countries or regions. You can also choose whether to make your app available to specific devices, such as tablets or smartphones, and set pricing and distribution options, such as whether to offer in-app purchases or subscriptions.

4. Publish Your App

After uploading your app, you can publish it on the Google Play Store. You can choose to release your app to all users or select specific countries or regions. You can also choose to publish your app immediately or set a release date.

The review process can take up to several days, during which time Google Play Store reviewers will test your app for stability, security, and compliance with policies and guidelines.

If your app passes the review process, you will receive a notification that it has been approved. At this point, you can click on the "Publish" button to release it on the Google Play Store. Your app will become available for download and use by users around the world.


Publishing your app on the Google Play Store is an essential part of app distribution and can help you increase visibility, attract more users, and monetize your app. By following the steps outlined in this article, you can easily publish your app on the Google Play Store. Remember to optimise your app's metadata using ASO techniques to improve its visibility and ranking on the Google Play Store.

Blog author photo
Diana Sadykova

Head of Marketing at Quality Wolves

I love Belgian beer, future pop, and writing about IT products.

Complete the form
for a quick response

Thank you!

Your message has been received.
Oops! Something went wrong while submitting the form.