A method of user experience research, comparing feedback for two or more variants of the same web or app page.
Agile Software Development
An iterative and flexible approach to product development which splits work into small parts and focuses on the delivery of business value. An agile team has a capability to continuously evaluate requrements, plans, and results, quickly adapting to changes.
One of two most popular mobile operational systems (OS). It's developed by Google, and the latest version is Android 11.
An application programming interface (API) is a specification of interactions with software components, as well as the actual software component you interact with. It simplifies communication of products and services with other products and services.
Android Package (APK) is an app package file format used by the Android OS to install mobile apps, games, and middleware.
Apple Push Notification service (APNs) is a cloud service that allows to send push notifications to users from apps installed from the App Store.
There're two meanings: 1) app stores are digital distribution platforms that allow to browse and install apps, games, and middleware; 2) the App Store is one of such platforms, developed by Apple for iOS & iPadOS.
A payment system developed by Apple and powered by NFC. It can be used to pay for apps and games on the App Store or both digital and physical goods within apps.
Augmented Reality (AR) is an interactive experience where objects of the real world are complemented by virtual enhancements — in most cases, by computer-generated images and sounds.
App Store Optimization is a process of enhancing the elements of app listings (text and images) in order to attract organic traffic.